For strength coaches
Coaching software built for the barbell.
Program in percentages, RPE or RIR. Get every set, every RPE and every video straight from your athletes' phones. See exactly who is getting stronger. Everything your coaching runs on, in one place.
- 60 days free
- No credit card
- Every feature included
- Cancel anytime
Real screenshots. Example athletes.
Sound familiar?
Stop coaching out of spreadsheets and DMs.
- Programs in a spreadsheet that falls apart on a phone.
- Lift videos buried in your DMs.
- Check-ins in a form nobody fills out.
- Payments chased by text.
- Progress tracked in your head.
Knurl puts all of it in one place, built around how strength coaches actually program: blocks, top sets, RPE and the lifts that matter to each athlete.
Start your free trialProgram
Write a week in minutes, not hours.
A program builder that thinks in blocks, top sets and RPE, because you do.
- Your way of writing. Percentages, RPE, RIR, straight weight, or a range they work up within.
- Top sets and backdowns. Backdowns come off whatever they actually hit that day.
- Every lift on its own max. Close grip runs off close grip, not comp bench, locked in for the block.
- Copy with progression. Next week is last week, moved forward, in a couple of clicks.
- Everything else. Supersets, rest times, exercise notes, cardio, and strongman events for time or max reps.
- Smart suggestions. Knurl learns the accessories you like on each day and offers them first.
Train
An app your athletes will actually use.
Your name and logo on it. Every set they log lands with you.
- Works offline in the gym and syncs when they are back online.
- RPE with a quick tap or typed in, and a rest timer between sets.
- Video straight from their camera roll to you.
- PRs and total weight lifted at the end of every session.
- Progress charts they can check themselves. You choose what they see.
- No app store needed. It runs in any phone's browser and installs to the home screen.
Review
Coach the lift, not just the logbook.
Every finished session lands in one queue, with what matters already flagged.
- Planned against done. What you wrote next to what they did, set by set.
- Problems flagged. Misses and sets that went harder than planned stand out.
- Real video tools. Half speed, frame by frame, and drawing right on the paused frame.
- Side by side. Put two clips of the same lift next to each other and play them together.
- Feedback in the moment. Pin a comment to the exact second. They tap it and the clip opens there.
- One word on the day. Leave a note on the whole session. They see it at the top of the day.
Progress
Know who is getting stronger. Prove it.
Real statistics on every lift, explained in plain words.
- Every session counts. An estimated max for each lift, built from every session they train.
- Plain-English trends. Going up, holding or slipping, and by how much a month.
- No false alarms. Knurl will not call a trend until there is enough training to back it up.
- Early warning. When a weight they have handled before starts feeling harder, you see it before their max drops.
Run the business
Everything else you need to coach.
Meet day
Attempts from their current trend, warm-ups from the opener, and the total with DOTS, IPF GL, Wilks or Sinclair live.
Check-ins and intake
Your questions. Sleep, stress, soreness and bodyweight right next to the week you are writing.
Messages
Straight to their phone as a notification, and their replies straight to yours.
Program day
See exactly whose next week is due, so nobody runs out of training.
Your coaching page
A public profile that takes applications with your intake form, or sells programs outright.
Get paid
Athletes pay you through your own Stripe account. Knurl never takes a cut.
Bring your spreadsheets
Import your athletes' training history from Excel, Google Sheets or CSV.
Coach and train
Coach your athletes and run your own training from the same account.
Why Knurl
Built for strength. Not for "workouts".
Most coaching apps are built for personal trainers. Knurl is built for strength coaches: the ones who write in blocks, care about the top set and want proof their athletes are getting stronger.
| Spreadsheets and DMs | Knurl | |
|---|---|---|
| Programming | Formulas you rebuild every block | Loads and backdowns worked out for you, RPE and RIR built in |
| Logging | Typing into cells on a phone | A real app that works with no signal |
| Video | Lost in your DMs | On the set it belongs to, with your notes pinned to the moment |
| Progress | Eyeballing a column of numbers | Trends with honest confidence, on every lift |
| Meet day | Attempts on a notepad | Attempts from their trend, warm-ups and scores live |
| Getting paid | Chasing payments by text | Your own Stripe, with 0% to Knurl |
If your athletes lift, Knurl is built for you.
- Powerlifting
- Weightlifting
- Strongman
- Bodybuilding
- General strength
- Athletes in any sport
Built by a coach
Made by a strength coach, for strength coaches.
Knurl is built and run by a powerlifting coach who programs real athletes on it every week. Every feature is here because a coach needed it on program day, not because it looked good in a pitch deck. Questions go to a person who coaches, not a ticket queue.
Getting started
Up and running in an afternoon.
Add your athletes
Send an invite by email. They can be logging from their phone the same day.
Write their first week
Start fresh, or bring their history over from your spreadsheets.
Coach
Sets, video and check-ins come to you. You review, adjust and write the next week.
Pricing
Simple pricing. No surprises.
$25 a month
- Up to 10 athletes included, then $5 for every 5 more.
- Every feature on every account. No tiers, no add-ons.
- You only pay for athletes who have actually joined.
- Your athletes never pay to use Knurl.
- 60 days free. No credit card needed to start.
- Refer another coach and get a free month once they start paying.
| Athletes | Per month |
|---|---|
| 10 | $25 |
| 15 | $30 |
| 20 | $35 |
| 30 | $45 |
| 50 | $65 |
| 100 | $115 |
Questions coaches ask
Do I need a credit card to try it?
No. You get 60 days with every feature and no card on file. Subscribe only if you want to keep going.
Do my athletes pay anything?
No. Athletes use Knurl free. If you charge them through Knurl, the money goes straight to your own Stripe account and Knurl takes nothing.
What do my athletes need?
Just their phone. The Knurl app runs in any phone's browser, installs to the home screen, and logs with or without signal.
Can I bring my athletes' history with me?
Yes. Import their past training from Excel, Google Sheets or CSV and their progress charts start with real history. The file is read on your computer and never uploaded.
Is my athletes' data private?
Yes. Their videos are stored privately and only they and their coach can watch them. Athletes own their training, and if coaching ends you keep a read-only record of your work together.
Is this an AI coach?
No. You write the programs. Knurl does the maths with real statistics, and tells you when there is not enough data to say anything yet.
What happens after the free trial?
Subscribe in Settings to keep coaching. If you do not, your coaching tools pause until you do. Your athletes can keep training, and nothing you have written is deleted.
Can I cancel anytime?
Yes, from Settings. No contracts. You keep access until the end of the month you paid for, and you are never charged again.
Your athletes deserve better than a spreadsheet.
Start your free trial- 60 days free
- No credit card
- Cancel anytime